“I Know I Need To Delegate – But How Do I Get Comfortable With The Idea?”
YouTube creators are busy people, so delegating, even if a somewhat daunting idea – usually makes sense. But how do you overcome the financial question of how much to spend? Checking with other creators certainly helps, but it also depends on your situation specifically – and that’s where the process and thought experiment in this post will likely help.
FIRSTLY, WORK OUT YOUR HOURLY WORTH
Many YouTube creators know that their time is probably worth $50, or even $500+ per hour while doing brand deals, but they often don’t know the exact figure. This leads to them undertaking tasks which they could easily delegate to someone else at the cost of, say, $15-$40 per hour.
Instead of guessing how much your time is worth, doing a quick calculation will likely help in order to make clear, confident decisions. The formula is:
And here’s an example (for a sizeable creator):
Note: if you’re one of the many creators with an income that is not as consistent as the one in the example, it would be more accurate to calculate your average revenue, costs, and hours worked across the last 3-12 months. Depending upon your channel’s nature, you might need a longer timeframe. For example, if last month you didn’t receive a brand deal, then it would be unrealistic to use that month alone as your benchmark.
Once you have this figure (hourly worth), here’s where the mindset shift helps:
Think of every action you do through the lens of opportunity cost. “How much could I earn if I used this hour doing Y?”. When considering brand partnerships, new projects and similar, the opportunity cost really stacks up. Some examples (estimated at $200/hr):
- – If you spend 30 minutes creating a YouTube thumbnail, you’ve just spent $100 (there are plenty of services to delegate this to)
- – If you spend 1 hour emailing about potential business opportunities, you’ve just spent $200 (it may be worth finding an assistant).
- – If you spend 5 hours editing your own video, since you don’t yet have an editor, you’ve just spent $1000 (it may be worth finding an editor).
All in all – you have just spent $1300 in six and a half hours.
And before you say, “Well, no, I didn’t, I still have that money”…
If you could clone yourself and go on vacation for a month while your clone continued creating content and building your career, what hourly rate would you be willing to pay that clone? Would you spend half of your (calculated) hourly rate ($100/hr) to have your clone handle all tasks? You probably would! 🙂
SO WHAT DOES THIS MEAN?
If a clone doing your tasks at such a high hourly rate would be worth it, then why not someone else doing a job 90% as accurately? Are you sure spending all those hours for just a 10% difference in quality is worth it? It might not be! Some good first steps include finding people to help with creating thumbnails, editing videos, responding to emails and other activities. It may take some effort to find the right individuals or companies to help, but they do exist. Many top creators use this kind of support to help them produce more content in less time, and you can, too.
With this new “clone” perspective, does “act as if you are spending your hourly fee every moment of your working day” feel more real?
Since we’re a post-production team, let’s look at a more in-depth example related to video editing:
Let’s say your time is worth $200/hr and you have 2 service options:
- Stand-alone editor: They charge $15/hr, and each time this editor sends a video to you, 2 revisions are needed. The reviewing process plus communication will likely use 1 hour (or more) of your time for each video. Plus there’s hiring, training, and many other time-intensive activities too.
- Post-production company: They charge $35/hr and each time the company sends a video to you, 1 revision is needed. The reviewing process plus communication will likely use up to 15 minutes of your time for each video.
Say it took each of them 4 hours to complete the same video: which is the better option? Let’s compare the costs:
With a company, in this example at $200/hr, not only is the creator saving valuable time (both for business and leisure) but, from this perspective, they’re actually profiting more by going with a higher quality service that saves as much of your time as possible. You also create more headspace for yourself to concentrate on generating more ideas and discovering new opportunities (which themselves, could earn you 2-5x your normal hourly rate, particularly with brand deals and new projects!).
And the above calculation doesn’t even take into consideration the improved reliability, consistency, quality, turnaround time, and many other benefits you often get by working with a great team or editor.
To round up, then, this is the fundamental mindset shift that we’re suggesting:
From: “My time is worth around $200 per hour.”
To: “For each hour of my workday that I spend doing something, I spend $200. I could pay other people less money to do those things”
We know it can be uncomfortable to delegate sometimes, but with some effort and thought, it can be a great way to level your career up!
If you’re having difficulty with the idea that someone else can edit your videos in your style, or want an example of a creator applying the above concept, it may be worth watching MrBeast’s talk about this topic here. It is a 3 minute segment, from 4:37 – 7:50, and he talks about delegation and video editors. Also, Preston talks about delegating and working with video editors here (49:15 – 51:11).
Thanks for coming by!
How many times have you said to yourself (or to someone else) “I’m just a bit of a perfectionist”? And how many times has that meant endless nights polishing little details and countless re-do’s?
As a creator, what is the first thing that you try to delegate once you reach a certain level of success and your time starts to go up in value and down in availability? That’s right – the editing. So now that you know that getting help with your editing is the best career move for you as a growing creator, the question is…
So you have a small YouTube channel that you started in order to do more of what you love. You have a small group of followers and you’re becoming increasingly aware of how overwhelming it is becoming to keep your content consistent and your channel growing in subscribers.
At Now Creatives, we know that editing is one of the most time-consuming tasks for YouTube creators. And despite doubts, some creators may initially have, fast, reliable, high-quality editing service, that adapts perfectly to your schedule and does not take any creative control from you is possible!
Different video editors are ideal for different kinds of content and only a select few will be suitable for the specific type of content you create on YouTube. On top of this, the editor needs to learn fast, have the capacity for the amount of editing you need, and be reliable.