Your Viewers Will Be Happier Once You Get An Editor
And so will you!
Estimated reading time: 4 minutes
By now you’re convinced that you need more time to keep creating and posting, and you know that delegating your editing is a great solution. Your financial situation allows you to do it and you have plenty of references from people you trust who could be a good hire. But still, there is something at the back of your mind that will just not let you take the step. It sounds a little like “your audience will feel you’re being inauthentic” or “it won’t feel like your content anymore”. Let us put your mind to rest: there are multiple reasons why this is not the case.
To begin with – although it may seem obvious – the chances are that your audience follows you because of the material of your content or because of your personality, but they’re probably not overly concerned with your editing. They also value a consistent flow of content. So, from a strategic point of view, if the choice is between continuing to do everything yourself and losing consistency or delegating your editing (to editors with high standards) to keep or even increase your content flow then the clear choice is the latter.
You’ll actually have more time to be “you”.
What’s more, if you choose to hire an editor, you’ll have more time on your hands to create even more content. That means you’ll be more active in your viewer’s feed, building a stronger connection and giving them what they really want: more of you.
There are other benefits to having more time to spend as you wish. One of them is that you can spend more time resting and on self-care. Being overwhelmed by responsibilities and tasks can easily lead to burnout. If you can bypass it, your viewers will get a better, more authentic and healthier version of you, which translates over the screen as a feeling of well-being that attracts people on a subconscious level.
Lastly, there is nothing wrong with acknowledging you are, first and foremost, a creator. That is your area of genius and what you spend most of your time and resources on. From a logical standpoint, it makes complete sense to delegate your areas of non-genius to people who have devoted years of practice to it. Ultimately, you will get a better-quality product in regards to post-production, which will undoubtedly elevate your content and draw more people to it.
But what happens when the logic behind not wanting to delegate is blurred with concerns that sound like “there is no one better to edit my content than me, because no one knows it like I do”?
We understand that this is a legitimate and valid concern. However, we also understand that getting an editor is:
- Unavoidable and even desirable (once your audience reaches a certain size)
- A catalyst for creativity (since now there’s one more person bringing new ideas to the table and that can spark up something new in you)
- Not the same as giving up creative control
You don’t have to make tough choices.
You will always be the owner of your content. This means you will always have the final say in how much freedom other people can have with it. When you establish a line of communication with an editor, there is always the possibility of you being as thorough and specific as you want in relation to the editing style and resources you want them to use on your content. It is by no means an “all or nothing” situation where the choice is between hiring an editor and giving up control or not hiring an editor at all. A great editing service will always give you the chance to be as involved as you want.
As for the first two, creativity and originality often comes from discussing ideas and seeing the same things from different perspectives. In other words, collaboration breeds originality, so hiring an editor for your content might actually be an exciting opportunity for sparking new ideas. Once again, the final say is yours, so why not try it?
We know we can’t speak to every creator’s experience on this or any other topics, but if you’d still like to check out a real life example of a successful collaboration from creators and editors, here is one:
Raven Elyse: How We Help a Superwoman Get Some of Her Time Back
If you’d like to test this out for yourself, click here to get a sample.
Tags: Editing, Editor, Creator, Video Editor